Try to go as out of the box as you can in choosing your measures. Other than that, following are some steps you can follow to make sure you end up generating a unique idea for your app.
The first mistake that mostly occurs is that mobile app developers restrict themselves on the first stage itself, i. Your first thought should always be to gather as many users as you can. You can only do that if you have a great idea in your mind. If your concept is great, money will flow automatically. As an app developer, you obviously need to decide the features that would be incorporated into your app. This is where research and analysis plays a key role. Doing that will give you a notion about whether the idea you have is actually original, or it has already been used by someone else.
We have more than a million apps existing the market today. With such a high level of competition, it is almost a dream to become the first choice of the users.
This is why the main focus of the app developers should be to build apps that are customer-oriented. To begin with, understand the requirements of your target audience, and try building apps that fulfill those requirements.
You can also build apps that generate a user experience, like an app that turns the smartphone into a flashlight, or a scanner. Apps like these bring convenience to the users, and that is the most prominent thing that they look for today. This is the main reason why it is great to lay your focus in this area. In the end, the features are the most important for any app.
It helps to put in place a system for generating new creative angles without diverging too far from the core attributes of your product. It can also save valuable time in ideating new creative concepts! In the next episode of the Mobile Marketing Creatives Series, we focus on the evolution of mobile ads from gameplay to fake ads with some great examples.
Episode 2 — How to increase app store conversion rate: spy on competitors. Definition of unique selling proposition, audience profile, motivational drivers and main visual elements of your mobile app or game altogether in one place.
Ad Creatives. What is mobile creative strategy and how to create one. Those topics were: audience and motivational drivers ; competition analysis ; and unique selling proposition and brand definition. Closing remarks A creative strategy developed in partnership by marketers and product managers establishes clarity about the purpose of an app or game and how best to position it for maximum appeal.
The main benefits of having and using creative strategy are: high converting ads and store listings; better quality of users; and consistent brand building. What is mobile creative strategy? Related articles. Google Play and App Store optimization and creative best practices. Mindclash , a new trivia app, offers an incredibly rich experience for players. Those interested in trivia are provided a valuable experience when they use the app—there is a clear takeaway from using the program, whether it is for the joy of answering trivia questions, winning prizes, or engaging in some friendly competition.
Remember to always keep the needs of your users in mind. Ask yourself whether there is genuine value you can provide to users through the development of a mobile app.
Intuitive navigation and overall usability are key functions your customers are looking for in mobile app experiences. So what does usability look like on a mobile app? Minimizing clicks and actions is a big win for usability on mobile.
On mobile especially, scrolling is favored over clicking, so keep that in mind when developing the architecture and content of your app. Your mobile app should be optimized to keep clicks and field entries to an absolute minimum, all without limiting functionality.
Netflix makes it easy for users to navigate their app. When it comes to an easy navigation, Netflix nails it. The video-streaming mobile app is completely optimized for users on their smartphones or tablets, and is entirely intuitive with where to click and what to click on in order to make a selection. Nothing is more arduous for online shoppers than the checkout process is. The key is to only ask users to provide the information you absolutely require and to keep the number of fields as limited as possible.
Or can you combine First Name and Last Name into a single field? Look for opportunities to autofill information, like City and State based on zip code input. These small touches make the process faster and easier for users.
As with other areas of your mobile app, make sure fields and buttons are optimized to be easily selected by thumbs and fingers as opposed to a mouse. Pictured above, Seamless has an incredibly user-friendly checkout process. The beauty of a mobile app is how easy it is to save user information to make the checkout process as seamless as possible.
Built-in Payment Channel This is one of the biggest reasons why mobile content is of far greater value than fixed web content, and why mobile device owners love mobile. The web in its native form cannot handle money or payments, requiring alternative methods like PayPal accounts, or using credit cards. With the advent of technologies like NFC, mobile smartphones have the potential to replace cash and credit cards.
Available at Creative Impulse When we have an instance of creative inspiration, our laptop may be tucked safely inside our briefcase, our digital camera back at home. However, the camera on our mobile device smartphone, or laptop is always with us, ready to go in a moment of inspiration. Accurate collaborative mobile data analysis provides feedback to accurately influence the direction and design of mobile surveys, in-store visits, and interactive marketing promotions.
We are now in the age of user-generated advertising. The user requests advertising?
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