What are some other differences between Google Ads and AdSense? History Google Ads has been around longer. Ease of setting up an account It is very easy to set up a Google Ads account.
You just need to create a Google account, sign in to Google Ads with your Google account email and password, and then set your time zone and currency preferences.
With AdSense, registering requires more steps. AdSense publishers can control, however, the type of ad formats that appear on their pages e. Those options include choice of font, template, and logo.
Ad limit per page On each of their pages AdSense publishers can only place three content ads, three link ads, and two search boxes which when used deliver targeted text-based ads.
Click options If you are advertising on the Google Display Network, you can choose a cost per click, cost per conversion, target ROAS, or cost per impression pricing system. Cookies help to make advertising more effective. Many websites, such as news sites and blogs, partner with Google to show ads to their visitors. Working with our partners, we may use cookies for a number of purposes, such as to stop you from seeing the same ad over and over again, to detect and stop click fraud, and to show ads that are likely to be more relevant such as ads based on websites you have visited.
We store a record of the ads we serve in our logs. These server logs typically include your web request, IP address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser.
We store this data for a number of reasons, the most important of which are to improve our services and to maintain the security of our systems. We anonymize this log data by removing part of the IP address after 9 months and cookie information after 18 months.
To help our partners manage their advertising and websites, we offer many products, including AdSense, AdWords, Google Analytics, and a range of DoubleClick-branded services.
When you visit a page or see an ad that uses one of these products, either on Google services or on other sites and apps, various cookies may be sent to your browser. These may be set from a few different domains, including google.
Some of our advertising products enable our partners to use other services in conjunction with ours like an ad measurement and reporting service , and these services may send their own cookies to your browser. These cookies will be set from their domains. See more detail about the types of cookies used by Google and our partners and how we use them. Even if you opt out of Ads Personalization, you may still see ads based on factors such as your general location derived from your IP address, your browser type, and your search terms.
Finally, you can manage cookies in your web browser. We may use the IP address , for example, to identify your general location. Advertisers use AdWords to create and place ads on Google. As you might imagine, AdWords is massively popular and, when used correctly, massively profitable.
How specifically does AdSense differ? The New York Times, for instance, would be considered a publisher. Because the ads appearing on your site are served via Google Ads, advertisers jostle for your coveted ad space in the Google Ads auction.
Which, in theory, would allow you to receive the most money possible. But while AdWords allows advertisers to optimize their ad campaigns to maximize their return on investment, AdSense affords publishers no such luxury. Publishers do have some measure of control over the kinds of ads that show on their site, though.
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